|Date||May 10-11, 2018|
|Location||May 10th, 4-7PM, Creative Conditioning, Edwards Campus, 216 Main St., 2nd Floor (Riverwalk, Above Starbucks)
May 11th, 9AM - 3PM, Brand Clarity Workshop Grandview Room, 395 S. Frontage Rd. West Vail (Lionshead Parking Structure)
|Tuition||$65, includes learning materials, food and drink|
|Partial Scholarships Available||Contact Lyndsey Brozyna|
|Participants||Female business owners, decision makers or entrepreneurs operating from rural or mountain markets|
|Certificate of Completion||Obtain a certificate of completion for the course from the University of Colorado|
|Lodging||Special rates at these Accommodations.|
Clarifying your brand allows you to elevate your business in the eyes of your ideal audience. The Workshop, “Establishing Brand Clarity”, is specifically designed for women entrepreneurs, small business owners and female decision makers looking to cultivate brand alignment as an authentic extension of self. Participants will gain understanding of how to powerfully position your brand for maximum reach in our unique mountain market. The Vail Centre program is in conjunction with the Colorado Northwest SBDC and the University of Colorado, Leeds School of Business.
Rural mountain communities have unique challenges for small businesses looking to grow. In particular, branding businesses to serve the broad spectrum of tourists, locals, part-time users and those outside of the community creates brand confusion and unclear focus. Two recognized women entrepreneurs and professors from the University of Colorado, Cynthia Banks and Visda Carson, will conduct this interactive certificate course and focus on the specific challenges for women in the mountain communities emphasizing brand sustainability.
- Develop a clear brand focus
- Create a brand that is poised for impact
- Align personal inventory and brand as an extension of self
- Learn new tools to navigate the resort-rural small business challenges